Paid links are at the top of the Google Webmaster Naughty List but oh the temptation! If you study the search results you will see that despite warnings from Google, companies are buying links and getting away with it. Your competition is cheating and the truth is, Google does not have an algorithm that catches a significant number of violators.
If you haven’t seen the 2011 headline news about Google’s penalization of JC Penney for link building violations you must have been living without internet for a year. With Google PR leading the pack, the news has been reported in every major newspaper, SEO blog, and online resource possible. They have been used as an example in thousands of “What-not-to-do link building articles”. The message was harsh and was duly heeded by many, but clearly did not scratch the surface of the very lucrative link building market. There are still thousands of websites that are dodging the bullet every day. Smaller businesses participating in link building schemes are easily staying under the radar.
Businesses are willing to gamble because paid links can propel a site to the top in a matter of days. Let me say that again. We don’t think paid links work, we KNOW they work. Google’s algorithm is better at rewarding links than detecting link building schemes.
So sense you know you can cheat and make a bunch of money with your website should you buy paid links? NO WAY! What’s wrong with you? Didn’t your mom teach you anything! It’s cheating! It’s about your integrity. You could probably shop lift or rob a bank but you don’t do that right? Black hat link building is one of those ethical lines that you should never cross. Just because they didn’t haul the marketing branch of JC Penney to jail doesn’t make it any less of a crime. Think of the business that JC Penney unethically won over more worthy retailers! Think of the customers that they directed to their site under false pretense. Black hat link building is not a shrewd free market business tactic, but instead a tactic akin to ambulance chasing. It’s for the bottom feeders and I know you are not one of those.
Companies can achieve excellent search results without cheating! Quality white hat link building is transparent and attainable. Call us or email a CCP Web Design Professional to find out how to get outstanding search results without cheating!