What is Internet Marketing?
Internet Marketing is the practice of assembling the best online tools to promote products and services on the web. It begins with a good online marketing strategy and ends with measurable results. Depending on the product or service that you are promoting, that strategy may include the following internet tools:
Every Internet Marketing strategy should include
Web Analytics and Testing.
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Social Media Marketing
Twitter, Facebook, LinkedIn ... Learn how to engage your prospects and clients with these easy networking tools. Learn more about what Facebook can do for you.
Love it or hate it, Mobile Marketing is here to stay! On average 62% of customers who visit a mobile unfriendly site are likely to go to a competitor's site. You simply must have a mobile site to stay in the game. There are a couple of choices in mobile website development. The most inexpensive is to make your desktop friendly site work on mobile devices. The code is pretty simple to change and its 100% better than a site that does not meet today's mobile standards.
A better option is to create a scaled down, user-friendly mobile site in addition to your desktop site. A little more expensive than re-working your desktop site but definitely worth the return.
There are so many ways to reach out to existing clients and prospects but none more intimate and trusted as email. Great messaging through permission-based email marketing solidifies relationships and propels return on investment.
Content Creation & Placement
CCP Content Writers create keyword savvy content for your website and then publicize that content using a strategy that produces measurable results. Included in this strategy is the ever important Link Building process. Without continuous Link Building a website cannot reach its full marketing potential. CCP follows the Google approved linking techniques that ensure the integrity of our clients' sites.
Search Engine Marketing (SEM)
SEM also referred to as Pay-Per-Click Marketing is the most targeted way to attract interest to your product. Choose from our Managed PPC Campaigns or let CCP show you how to spend less and manage your own PPC.
Reputation management has become a vital element of Internet Marketing, especially with the onslaught of blogs, review sites and forums. We work to remove negative opinions and converting those negative reviews in to positive ones. Learn more about Reputation Management
Create >> Test >> Analyze >> Edit
That is the tried and true method to produce website traffic conversion. The only way to know if you are really getting everything out of your website is to measure the trends using an analytical program. There are many good ones on the market but our favorite is Google Analytics.