
Link Building is the process of creating inbound links to a website to increase organic web traffic.
Links create a fair, but competitive search engine. The underlying concept for the Google Link Building Algorithm is that html links imitate human editors. If the content of a page is recognized and acknowledged (or linked using html) from another site it is determined to be more relevant to the end user. When these links are efficient and effective the website will move up in the organic search rankings.
There is no secret to building links. It is just a huge amount of work!
Never, ever, ever, ever buy cheap links from spammy, irrelevant sites!
Doing research to find the most authoritative, relevant links is essential. Don’t just buy a list.
Quality links take, on average, 3-6 months to make a difference in site rankings.
Too many links, too fast will do more harm than good. It is a slow roast, not a TV dinner.
Anchor text links to internal web pages are more valuable than links to your home page.
One perfect authoritative link from a trusted relevant site can be worth 1,000 unrelated links.
Article submission is only appropriate when the content is original and compelling.